I could attract more attention and more social media wine enthusiastic if I write this post in English, but English is not my first language, not even my second one. I speak in Chileno and then Spanish or more precisely Castellano. My other language is about wine, or a language closely related to the vines in Maule Valley.
There is a great deal of snobbery, specialised commentators, wineblogger's and wine experts everywhere, but I'm not sure how many of them are just “intellectuals of the vine” writing from a very comfy office in an international publication, or how many of those had got the chance to taste dust and sun of harvest time.
I know that there are many wine connoisseurs as strains of vines in the world, so many bloody experts as bottles of wines per year. But at the end of the day the only voice is the wine, and the different ways to get new markets.
Yesterday, @alawine made me think about Lady Gaga in the world of wine. What can be more opposite than the pop start and a bottle of wine? Perhaps the vision of the very baroque artist's name in a vintage wine on an oak barrel is not an expected twist for the next London Wine Fair, but we should recognise that as crazy as it sounds, also looks very creative mixture.
I think that “GAGA Wines” should have a very good chance with a full bodied wine, a little rough but definitely inspired and hallucinogenic.
I would like to buy a bottle designed by her, with a diamond imitation cork, in a psychedelic label with the double G in Ruby red sparkling trace. This should be a very desirable product for marketing campaigners and should help to stop the head scratching of the industry for a while. Lady Gaga would have the honour to revitalise wine as a product for young people, a segment that is not naturally inclined to drink wine.
One of the main tasks in wine industry is to attract youngsters. Tradition is not a bad thing, but for certain Lady Gaga sounds more appealing than an old family name, that has been producing wines from biblical times.
Let's say it, Lady Gaga can help more to impact and develop a new market segment, than traditional ideas of the world of wine. We need a winery keen to take the risk and a serious talk with Lady Gaga's agent to make a deal. There are many chances of new products in the wine industry, coming from very unorthodox sources. Innovation is not necessary to be put on the product itself as in the intention to get a quite unique product, full of character and thought for new markets. It is very hard to teach a new trick to an old dog, but when you have defined a product as weird as "GAGA Wines" for certain you don't go to the "usual suspects". You try to apply all that new marketing strategies from those webinar about how to make profitable your tweets, and how to create an audience on Facebook for starting promoting of a new concept, a new way of drinking wine.
On the other hand, in any place where a vine grows, and people are concerned about the new harvest season, we should continue tasting dust, having the sun as our witness, that to produce a good wine it is just the first step, in the long journey to bring it to market.
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